Work with me

From concept to commercial impact.

I partner with teams to define the right opportunities, shape ambitious digital products and lead design from strategy through execution.

Sophia Akrofi on a rooftop
McKinsey & Company
Associate Design Director
Apple News
Product Designer
Dailymotion
Lead Product Designer
The Telegraph
Product Designer

Ways to work together

Leadership, hands-on design or mentorship

01

Design leadership

Strategic design direction for complex products and teams. I align business priorities, product decisions and delivery, from early vision through launch.

Best for teams that need design direction without a permanent design lead.

Discuss a project
02

Product & experience design

Product strategy, UX and interface design for new ventures and established platforms, including AI experiences and design systems.

Best for teams ready to design, prototype or improve a product.

Discuss a project
03

Mentorship

Practical 1:1 support for designers working on their portfolio, product judgement, career direction and leadership skills.

Best for designers who want a clear next step.

Book mentorship

Engagements can be advisory days, fractional design leadership or a defined product project. Availability is agreed around the scope.

Track record

Bias to action.

$400MFirst-quarter revenue on a platform I led design for
10+Enterprise GenAI MVPs built on one copilot I designed
3 streamsAs the only designer on a 60-person, five-country programme
D&ADNew Blood Awards judge, 2024 and 2026

Testimonials

What people say

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“She will be the first name on a list for further client effort, or to come as a Head of Design.”
Senior leaderMcKinsey & Company
“Sophia Akrofi is so much more than a world class designer. In a world full of AI, she brings a level of humanity that allows your brand to cut through the noise.”
Kahlil AshantiCEO, Mantis Labs
“You build strong client relationships, not just for yourself but also for the whole team. Based on your work, the whole team gained client trust and confidence.”
Annual reviewMcKinsey & Company
“She is one of the most equipped designers in the firm.”
Senior colleagueMcKinsey & Company
“Sophia shaped my brand from its identity to its digital experience, creating a presence that communicates my vision before I enter the room.”
Vivienne KatahenaFounder, Full Bloom Coaching
“She went out to figure out personas, then problem-solving with leadership, and then designing high-level user flows, before the next session.”
Senior colleagueMcKinsey & Company
“She is super easygoing, amazing to collaborate with and fun to be around.”
ColleagueMcKinsey & Company
“Sophia has an exceptional ability to combine creativity with strategic thinking, always delivering solutions that are both visually impactful and highly user-centered. She consistently challenged me to think deeper about user experience, product thinking, attention to detail, and design storytelling.”
Mentee, design internMcKinsey & Company

Start a project

Have a product or business problem worth solving properly?

Tell me what you are building, what needs to change and what success looks like. I work best where design has a clear role in the business outcome.

Hiring for a design leadership role? Choose “Design leadership role” in the form, or connect on LinkedIn.

Mentorship

1:1 mentorship for designers

Focused, practical guidance from experience across global companies, product teams and independent work. Bring a real challenge and leave with a clearer next step.

  • Portfolio feedback
  • Career direction
  • Interviews
  • Product thinking
  • Progression
  • Leadership

Paid 1:1 mentorship. Session length and fee are confirmed before booking. Group sessions can be discussed on request.