I help ambitious companies define, design and build digital products that solve real business problems.
Whether you are launching something new, improving an existing product or exploring how AI can create value for your business, I bring together product strategy, UX and engineering thinking to move ideas into reality.
I work across product strategy, design and leadership. The engagement depends on where the problem is; defining the opportunity, designing the experience or helping a team get there.
Turn ambiguity into a product direction your team can make decisions around.
Make the direction tangible through product design, prototypes and scalable systems.
Bring senior design leadership into the room when the team needs direction, alignment or momentum.
Generated within the first three months of launch on a large-scale property platform.
Enterprise AI MVPs deployed across global markets.
Increase in cross-sell performance across AI-powered customer experience work.
Business goal × User need × Design
Strategy before screens.
Start with the decision the business actually needs to make.
Hypothesis → test → iterate → implement.
Make ideas tangible early enough to learn before over-investing.
Rationale over decoration.
Design decisions should connect user behaviour, technical reality and commercial value.
The goal is not more design. It is better product decisions.
Tell me enough to understand the context. If it feels like a strong fit, the next step is a focused conversation about the problem, the team and what moving it forward could look like.
I occasionally work with designers who want focused, practical guidance on their careers, portfolios and progression. Mentorship is shaped around where you are and where you are trying to go.