Sophia Akrofi
Design Director building AI-native products and scalable platforms
Led design of products generating $400M+ and built systems used across large-scale products
Selected Works
Available for select projects
Working with teams building AI-native products and scalable platforms.
Book a call to discuss collaboration.
Expertise
Sophia Akrofi designs AI-native products and high-impact digital experiences, shaping product vision and direction to create solutions that are clear, commercially effective, and built to scale.
Her work spans GenAI co-pilots, agent-based systems, and large-scale platforms, combining behavioural insight, systems thinking, and close collaboration with engineering to deliver products that solve real problems and move from concept to execution with rigour.
Process
Product strategy & opportunity definition
Quantitative & qualitative user insight
Journey mapping & behavioural analysis
Performance Analytics & Optimization
High-fidelity interface & interaction design
Prototyping & design systems
GenAI-powered product experiences
Scalable digital product design
End-to-end product development
Cross-functional collaboration (design, engineering, data)
Data-driven iteration & optimisation
Delivery of large-scale, revenue-generating platforms
Testimonials
Testimonials from freelance clients
Experience
Product Designer
Product Designer
Lead Product Designer
Associate Design Director