Designing products that ship.
Systems that scale.
Sophia Akrofi is an impact-driven product designer working across enterprise platforms, AI-native products, design systems and coded digital experiences.
Sophia Akrofi
Product designer working across AI, systems and high-impact digital products
Sophia designs innovative, high-impact digital platforms and products, shaping product vision and direction through to execution.
Her work spans GenAI copilots, agent-based systems, payment infrastructure, consumer experiences and large-scale enterprise platforms, combining behavioural insight, systems thinking and close collaboration with engineering.
She has worked across The Telegraph, Apple News, Dailymotion and McKinsey & Company, leading products from early strategy through to shipped, scalable systems.
Experience
Product Designer
Product Designer
Lead Product Designer
Associate Design Director
Approach
Product strategy & opportunity definition
Quantitative & qualitative user insight
Journey mapping & behavioural analysis
Performance analytics & optimisation
High-fidelity interface & interaction design
Real coded prototypes & design systems
AI-powered product experiences
Scalable digital product design
End-to-end product development
Cross-functional collaboration across design, engineering and data
Data-driven iteration & optimisation
Delivery of large-scale, revenue-generating platforms
- strategy into systems.
- complexity into clarity.
- AI into usable products.
- insight into interfaces.
- concepts into shipped work.
- technology into human experience.
