Sophia Akrofi
Design Director specialising in complex, high-impact digital products
Sophia Akrofi is a Design Director specialising in complex, high-impact digital products across enterprise and consumer platforms.
With a track record of successful digital transformation, including a case study contributing to a $1B+ real estate ecosystem, Sophia delivers products using design to support engineering and execution.
Her experience spans The Telegraph, Apple News, Dailymotion and McKinsey & Company, where she has led the design of AI-powered products, digital twins, large-scale platforms and end-to-end consumer experiences.
Sophia’s practice combines data-driven design, systems thinking and advanced technologies to build products that are both commercially effective and culturally resonant.
Process
Product strategy & opportunity definition
Quantitative & qualitative user insight
Journey mapping & behavioural analysis
Performance Analytics & Optimization
High-fidelity interface & interaction design
Prototyping & design systems
GenAI-powered product experiences
Scalable digital product design
End-to-end product development
Cross-functional collaboration (design, engineering, data)
Data-driven iteration & optimisation
Delivery of large-scale, revenue-generating platforms
Experience
Product Designer
Product Designer
Lead Product Designer
Associate Design Director
