The Velvet Room
Brand & Digital Experience for a Cinematic Storytelling Platform
Building an intimate podcast platform and digital brand that centers women's narratives and the private turning points behind public identities.
Role Brand Strategist, Lead Product Designer
Client type B2C Media Client
CHALLENGE
Eugena Washington, a celebrated model, actress and cultural voice, envisioned a platform that moves beyond surface-level celebrity.
The Velvet Room needed to be more than a podcast—it needed to be a sanctuary where women could explore the moments that forced them to reinvent themselves.
The challenge: designing a digital experience that honors the intimacy of conversation while establishing a distinctive brand identity for a women-by-women platform in a saturated media landscape.
DESIGN APPROACH
We anchored the brand around three principles:
Cinematic Intimacy — Visual language that mirrors the salon aesthetic: luxe, curated, intentional.
Narrative-First Architecture — The digital experience needed to foreground the conversations themselves, not distract from them.
Cultural Specificity — Centering Black women’s voices meant design choices (typography, imagery, color) that reflected that identity authentically—not performatively.
Brand Development
Researching key themes that would make the digital experience feel like listeners were entering a divinely feminine world.
Logo development
The Velvet Room logo was developed using Eugena's distinctive handwriting.
Interface Design
Using Figma to design immersive digital experiences, with textured layers and themes close to Eugena’s experience.
Sovereign Storytelling
Creating a collaborative space in order to create the tale the client wished for
While working with Eugena, I came to understand her incredible career in fashion but most importantly, the path that shaped her.
She wanted to capture a visual representation of her path to date
Coding the website
Bringing The Velvet Room to life required translating a cinematic brand into a responsive, high-performance digital experience.
The site was built from scratch using HTML, CSS and JavaScript, ensuring full control over layout, motion and storytelling.
REFLECTION
What This Taught Me
- Built a brand and digital experience from concept to launch
- Defined a visual language for cinematic storytelling and community engagement
- Designed a scalable platform supporting audience growth and content distribution
- Translated narrative into immersive digital experiences
