Hello, I'm Sophia!
I’m a passionate design strategist championing human-centred product design, crafting innovative global solutions that drive growth, loyalty, and lasting business impact.
At the heart of my approach is my passion for people - I care about purpose, execution and innovation. I design with people in mind and business in sight, transforming complex challenges into meaningful, measurable outcomes.
With expertise in global business building, I fuse design, data, and strategy to translate complex challenges into clear, high-performing digital experiences. My work spans Europe, Africa, and the Middle East — from scaling MVPs to launching multi-market platforms for top-tier clients.
I specialise in designing for innovation — from GenAI-powered tools to data-informed service journeys — and bring deep experience in:
- Leveraging emerging technologies such as GenAI to unlock new customer value and scalable product solutions
- Creating and testing multi-channel experiences across email, web, app and human touchpoints
- Partnering with engineers, data scientists and marketers to build, validate and launch high-impact work
I'm also passionate about mentoring and coaching the next generation of designers, helping them grow with confidence and craft.
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