Global Design Director, transforming businesses with innovative digital strategy
Professional Experience
My design journey began studying print design at University of the Arts London & Leeds Arts University. From creating meticulous design, to managing complex design projects, design informs how I move through the world today.

Whether building $1billion businesses, or mentoring the next generation of designers, my passion for changing the world via design thinking remains steadfast.
McKinsey & Company
2021-2025
Associate Design Director
Dailymotion
2018-2021
Senior Product Designer
EDITED Retail Intelligence
2017-2018
Product Designer
Telegraph Media Group & Apple News
2015-2017
Product Designer
Creative Work
D&AD New Blood Judge - 2024
Design Judge Panelist for global creative educational program.
D&AD is a globally recognised benchmark of creative excellence. In 2024, I was honoured to join its panel of 100 judges for the New Blood Awards—an industry-launching platform for emerging talent. Alongside five fellow judges, I reviewed over 1,000 submissions responding to an Airbnb brief. We awarded six rising designers the coveted D&AD Pencil—an international symbol of exceptional creative thinking. My involvement with D&AD began as a student designer. Now, as a judge and mentor to three of this year’s winners, I’m proud to help shape the next generation of design leaders.
D&AD Profile
Bites of Brixton
Self-initiated passion project championing my hometown - Brixton.
Born from a desire to spotlight local gems and resist the rapid tide of gentrification in the neighbourhood, Bites of Brixton was my way of uplifting the independent eateries that make the neighbourhood iconic.
Home to David Bowie and London's Afro-Caribbean culture, Brixton is a hub for creativity attracting global visitors. I photographed over 100 independent restaurants in Brixton and creating an Instragram and follow up web directory, for visitors and community members alike to show their support to local businesses.

All photos are property of Sophia Akrofi.
View Bites of Brixton IG
Film photography
As I travel the world, I take delight in film photography—a medium that allows me to capture the unfiltered reality and beauty of each destination.

Every frame reflects a moment of stillness, a story preserved exactly as it was seen, untouched and timeless. Frames on this page show Lisbon, Southern France and Mexico City.