Projects

I’m a Design Director with 10 years of experience designing high-impact digital products across AI, finance, media, and retail.
Here’s a selection of my work. Password protected

All

Daily Telegraph

Dailymotion

EDITED

McKinsey & Company

McKinsey & Company

Global strategy consultancy

Role: Associate Design Director, standalone designer assigned to leading product strategy and delivery.

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Designing $400M growth in Saudi real estate

Leading design in a digital transformation driving massive revenue gains

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Hyper-personalised banking with GenAI

Applying GenAI to improve and scale digital banking experiences

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AI-powered marketing for global beer brand

Cresting a generative AI assistant to turbocharge content creation

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GenAI Co-Pilot for global retail brands

Building a GenAI-powered assistant to reimagine customer journeys end-to-end

Ghana Community Health Innovation

Co-creating local solutions to improve maternal and newborn care across Ghana’s health system

Loyalty Programme for Electric Vehicle Brand

Designing a customer rewards programme to drive EV adoption for a European mobility brand

Dailymotion

French video tech & streaming platform

Global video-sharing platform offering B2C and B2B products for media distribution and monetisation.
‍Role: Product Designer working across teams, frequently leading projects independently.

Enterprise Media Platform – B2B Partner Onboarding & Self-Serve Registration

Redesigning onboarding flows to boost partner activation with intuitive self-serve UX

Dailymotion B2C Mobile App Redesign

Redesigning the mobile experience to improve content discovery and strengthen community engagement

EDITED

Retail AI startup

Retail intelligence company providing data-driven insights for fashion brands and retailers.
‍Role: Designer within a cross-functional team, independently owning key design initiatives including research and cross-functional design.

Data Visualisation System for Retail Analytics

Crafting a scalable visualisation system to power insight-led decisions across EDITED’s platform

The Telegraph

UK news brand

Legacy UK news brand delivering national journalism through print and digital channels..
‍Role: Designer within a cross-functional team, independently owning key design initiatives including research and cross-functional design

The Telegraph Premium Subscription Launch

Redesigning the paid experience and positioning strategy for a UK broadsheet's premium tier